What do audiences want to see on President’s Day weekend? Apparently not The Great Wall, Fist Fight, and A Cure For Wellness, each of which opened to disappointing numbers. However, The LEGO Batman Movie, Fifty Shades Darker, John Wick: Chapter 2, Hidden Figures and even Split kept the box office above water, continuing to do strong business.
The headline here is that Rogue One: A Star Wars Story held onto the number one of the box office top 10 for the third weekend in a row, which was expected. However, the real story is that the past few days made for one of the most impressive weekends of the past year, closing out 2016 (and starting 2017) with a bang.
Consider this the calm before the storm. Next weekend, Rogue One: A Star Wars Story will open and dominate both the box office and every headline, drowning out each and every other movie currently screening in theaters. In the meantime, Moana took advantage of this quiet window to win one more strong weekend while Office Christmas Party got off to a pretty good start.
The box office success of Moana feels like destiny: an old school Disney formula plus 21st century polish plus great songs plus the mere presence of Dwayne Johnsonand near-universal critical notices is a surefire recipe for success...
Despite new challengers of all genres, budgets and backgrounds, Sully remained number one at the box office this week, fending off the likes of Blair Witch, Bridget Jones’s Baby, and Snowden. In a month not traditionally known for producing many financial juggernauts, Clint Eastwood’s drama has emerged as something of a surprise smash, surpassing most expectations and showing no signs of slowing down quite yet.
September has arrived and this notoriously slow month at the movies often spells instant death for new releases. It certainly meant on a dead-on-arrival start for The Light Between Oceans and it spelled total disaster for Morgan, which debuted at number 17 on the box office charts despite being released into more than 2,000 theaters. But this week isn’t all doom and gloom! This slow week gave some much-needed breathing room to a few August releases while allowing Don’t Breathe to have a strong second weekend at the box office.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
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