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One Direction’s Commercial hair [video]

It’s kind of funny that the new commercial for One Direction‘s perfume concentrates on the guys’ hairdos, but until Smell-O-Vision is invented, it will have to do!

Centered around Black Friday, the 30-second Macy’s ad spotlights the band’s Our Moment fragrance and promotes the fact that the store will donate $2 to the Make-A-Wish Foundation for every bottle sold.

While valuable 1D screen time is taken up by a store manager trying to co-opt all of their iconic hairstyles, each guy does get his own cute closeup in the adorable spot. Yeah, Directioners, you’re probably going to watch this one a few times!

Next: See 1D's Swoon-Worthy Seventeen Covers

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